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Adolescents Who View Medical Marijuana Advertising Are More Likely to Use the Drug youth, advertising, usage

Seeing advertisements for medical marijuana was related to middle school adolescents' intentions to use marijuana and their actual marijuana use one year later. Researchers say this is particularly important given that the mean age of adolescents surveyed was 13 and initiation of marijuana use during early adolescence is associated with poor school performance, neuropsychological performance deficits and further use of other illicit drugs, such as heroin and cocaine.

Adolescents who view medical marijuana ads more likely to use the drug, study finds adolescent, advertising

Adolescents who saw advertising for medical marijuana were more likely to either report using marijuana or say they planned to use the substance in the future, according to a new RAND Corporation study.

Gateway to Curiosity: Medical Marijuana Ads and Intention and Use During Middle School youth, advertising

Finally, from a public health standpoint, it is crucial that we begin to address regulatory standards for this industry given that it is in the early stages; we have a unique opportunity to shape the industry practices as legislation continues to evolve. This could help decrease potentially numerous problems similar to those that have occurred with both alcohol and tobacco advertising.

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