At any given time, the firm has $30 million to $40 million invested in cases awaiting a verdict or settlement. It spends about $45 million annually on advertising, not just television and radio but a sophisticated social media operation led by a team in New Jersey. The firm has zero debt.
Links
[1] http://www.tampabay.com/news/health/john-morgan-the-bombastic-omnipresent-lawyer-fueling-floridas-2014-election/2154748
[2] http://www.rethinkpot.org/tags/legalization
[3] http://www.rethinkpot.org/tags/morgan